Recently, the Enforcement and Inspection Bureau of the State Administration for Market Regulation announced the first batch of member enterprises for the 'Brand Guardianship' government-enterprise collaboration mechanism. Weichai Power and Sinotruk from Shandong Heavy Industry Group were selected, with only 5 enterprises from Shandong Province making the list.

The 'Brand Guardianship' government-enterprise collaboration mechanism was established under the leadership of the Enforcement and Inspection Bureau of the State Administration for Market Regulation. It aims to implement the national intellectual property protection strategy by strengthening collaboration between market supervision departments at all levels and trademark rights holders, consolidating efforts from all parties to form a powerful force against infringement and counterfeiting, thereby protecting consumers' legitimate rights and ensuring fair market competition. The first batch of member companies was selected through recommendations from market supervision departments nationwide, with rigorous screening by the General Administration, resulting in 60 companies being chosen.

The selection of two enterprises from Shandong Heavy Industry Group not only fully affirms the group's industry leadership and market influence but also reflects the group's long-term investment and persistent efforts in product quality, brand building, and consumer rights protection. Moving forward, Shandong Heavy Industry Group will target the construction of 'Substantial Heavy Industry,' effectively utilize the government-enterprise collaborative governance mechanism, actively fulfill member enterprise responsibilities, and take practical actions to protect brand value and safeguard innovation achievements, promoting the establishment of a fair, orderly, and more dynamic market order to support 'Brand Strengthen A Nation' development.