As Shandong Heavy Industry Group's overseas brand matrix enhancement initiative gradually deepens, the group's brand matrix demonstrates corporate humanistic care and product warmth through cross-cultural interactive exchanges, further winning trust and respect from global customers.

GREEN DAY is Kazakhstan's major international agricultural exhibition. Weichai's complete product line including agricultural machinery, engines, and parts made their appearance. Leaders from Kazakhstan's Ministry of Industry visited the exhibition, while the distinctively Chinese 'Hot Pot Pavilion' attracted visitors to linger. The creative authentic vs. counterfeit product identification activity uniquely blended cultural charm with brand appeal.

NAMPO Harvest Day, South Africa's International Harvest Day, is one of the largest and most professional agricultural machinery exhibitions in the Southern Hemisphere. Weichai Lovol Heavy Industry showcased multiple star products including loaders and excavators, with product configurations optimized and upgraded for local special environments and working conditions. The Transformers display ignited the entire venue, demonstrating the technological charm of China's hardcore industry.

Ecuador is a football powerhouse in Latin America. For consecutive years, Shantui Construction Machinery Co., Ltd. has used football as a bridge, creating sparks of friendship between the brand and local culture. Shantui's presence resonates with football passion, and Shantui's quality vibrates with on-field dedication, with brand strength taking root and growing through cheers and applause.

In Queensland, Australia, Sinotruk's premium brand image has deeply penetrated people's hearts. By sponsoring local trucking industry association golf activities, all funds raised were donated to the local community, further deepening the connection between the brand and local culture, adding new dimensions to brand warmth.

The Royal Welsh Show is the largest agricultural exhibition in Wales, UK. Weichai Lovol Intelligent Agriculture's P4000 made its debut appearance, with customers from across Europe expressing amazement at the product's comfort and adaptability after on-site test rides, completely overturning their perceptions of Chinese agricultural machinery.